Dan Janal's Guide to Marketing on the Internet: Getting People to Visit, Buy, and Become Customers for Life

I found this book to be a good read---I actually read it on vacation. I read a lot of business books and I've become a "master skimmer", but this one I read word for word. The book is now full of my notes and lists of actionable items that I can really implement. I appreciated the case studies, writing style and lack of "Internet hype". I would certainly recommend this book for anyone interested in getting the most from their Internet marketing efforts.

I have read over 30 marketing books, I own a online direct repsonse company which does millions in revenues. There are still many things I learned after reading this book. Janal is a visionary with a great feel for the e-game!I reccomend any one reading this far to buy this book. If you give a man a fish he eats for a day, teach him to fish and he eats for a lifetime!

Dan Janal's Guide to Marketing on the Internet has become my bible for managing an online campaign. He offers advice on topics including crisis communications, measurement, e-mail techniques and interactive PR and media relations. I reach for his book as frequently as I go for my AP StyleBook. It's a user-friendly, how-to succeed guide. Janal's Guide makes a call for action that your customers are bound to respond to. This book is among the industry's best.

Finally, an Internet marketing how-to book that truly delivers what's promised on the back cover. It's well-organized, written in clear and non-technical terms, and chock full of useful advice and web site addresses. Where appropriate, Janal includes case studies.I found many useful strategies and tactics in each of the six sections (Online Marketing Strategy, Online Selling, Promoting Your Web Site, Creating Customers for Life with One-To-One Marketing Programs, Online Marketing Tools, Online Media Relations).I highly recommend this book to both e-entrepreneurs and marketing/promotion managers of small and mid-size companies.