Cyrus Bull is the high wire act of finance. He almost falls when reporter Chad Howell goads him into spilling his seven rules for becoming mega-rich. Bull's painfully chic wife wants to keep the rules a secret, but super salesman Fielding DuMont highjacks them. Bull's rules work quite well, aside from ongoing blackmail, blitzed love affairs and murder. Everyone wants a simple thing: money Well, except for Chad who just wants Bull to tell the truth.