Cutting-Edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning

by Paul W. Farris, Rajkumar Venkatesan, Ronald T Wilcox, et al.

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Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics , three pioneering experts integrate all three core areas of... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0133552527

ISBN13:9780133552522

Release Date:June 2014

Publisher:Pearson FT Press

Length:300 Pages

Weight:1.52 lbs.

Dimensions:0.9" x 7.3" x 9.6"

Related Subjects

Business Business & Investing Computers Computers & Technology Economics

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Cutting-Edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning

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