Customers for Life

I`ve almost never been involved in sales, and that`s maybe because I think that is not my best skill at all, but after reading this book I do understand everyone of us has a seller inside, in every daily activity, from promoting our own job to talking to our neighbours. So spend a very few bugs and buy it. You`ll enjoy it!

I was deeply skeptical when a friend handed this book to me-- suit, grin, car salesman? What did that have to do with consultancy to media companies? What did this have to do with anything?No joke-- it has to do with *everything* in business. A great focused reminder about where to spend your energy and attention if you want to grow your business. This doesn't just repeat the same old motivational seminar stuff that seems to populate so many of the business books out there. It's a quick read with good advice illustrated by real life examples. What more can you ask for?

Do not be put off by the cheesy grin and sharp suit on the cover of the book - this is anything but a slick-but-little-content sales seminar. I would even say that this is among the top 5 books on business I have ever read - packed full of good ideas, common sense and presented in such a way that you do not need an MBA to understand the text. Read it from cover to cover (or take chapters in isolation, as I did) and you cannot fail to be anything but impressed by the advice given. It would shock me to learn of someone that cannot learn from Mr. Sewell's approach to customer service. A must buy, for anybody that has a remote interest in improving the effectiveness of their operations.

If you want to keep your customers and bring in new ones this is the book for you. Carl not only knows that customers are the life blood of a business but how the employees are a key to it. If you want your dealership (or any business) running at top speed, this is the book to read. I highly recommend it to my dealership clients.

My wife gave me her copy of "Customers For Life" that she had received a corporate retreat. When I first considered opening a gentlemen's club I pulled it off the shelf hoping to find a few useful "tidbits." This book completely changed my concept of customers and business success. In 3 short months of operation I have put a substantial dent into a highly competeitive market using Mr. Sewell's approach to servicing his customers. As a condition of employment with my company, everyone from waitresses and doorman to my general managers must read this book and attend weekly meetings to discuss how to apply it's principals at my place of business. The only business book I can honestly say is worth its wait in gold.