Customers for Keeps

Easy to read? Yes. Complex ideas? Yes. Will it help me on my job? YES! I am always reading the latest books on marketing and this one is so much better than the rest. I cannot believe someone did not write a book like this sooner. I have seen Lois speak at several DMDNY trade shows to fully packed auditoriums and it's no wonder. She knows what she is doing! She explains it all so clearly whether you attend her talks or read her books. But Customers For Keeps is her best work yet. Keep up the good work Lois!Danny

using a very clever format customers for keeps doesnt wack you over the head with a do this and do that mentality. this book guides you through the process of why programs work well and how you can do the same thing. the examples are entertaining and informative. think what color is your parachute meets the wealthy barber. five stars plus.

Customers For Keeps is one of those rare business books that does not pontificate information. I was educated and entertained while reading this book and what a rare combination that is these days. A thoroughly pleasant read and one I am sure you will also enjoy.

As a former student in Lois Geller's graduate school course on Direct Marketing I know just how motivating she can be. Now she hits one out of the ballpark with this book. Lord have mercy I could've used this book two years ago when I was working with a major electronics manufacturer and we were planning the roll out of their new handheld organizer. We knew how to market the thing but we couldn't brand it properly. If only Lois offered a course in branding a few years ago! Outstanding book!