"B.J. Bueno and his team at The Cult Branding Company respect and understand what so manystrategists miss: before we can be experts on product, sales, or the market, we must fi rst beexperts on human nature. They have a proven track record of building healthy, sustainable businessesfor some of the best brands in the world--using the very process outlined in this book." "B.J...
--BERT JACOBS, chief executive optimist, The Life is good Company