Customer Relationship Management: Emerging Concepts, Tools, and Applications

by Jagdish N. Sheth and G Shainesh JAGDISH N Sheth, Parvatiyar Atul

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Business worldwide are enhancing shareholder value by shifting from a 'share of the market' mindset to the 'share of customer' paradigm through relationship management practices. Relationship... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0070435049

ISBN13:9780070435049

Release Date:January 2000

Publisher:TATA McGraw-Hill Publishing Company

Length:544 Pages

Related Subjects

Business Business & Investing

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Customer Relationship Management: Emerging Concepts, Tools, and Applications

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