Customer Relationship Management: Integrating Marketing Strategy and Information Technology

by William G. Zikmund and Zikmund W.G.

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Customer relationship management (CRM) is one of the hot topics in marketing and information systems today. Customer relationship management is a business strategy that provides the enterprise with a complete, dependable, and integrated view of its customer base. A CRM system brings together lots of pieces of information about customers, sales, market trends, marketing effectiveness and responsiveness. CRM helps companies improve the profitability...

Format:Paperback

Language:English

ISBN:0471271373

ISBN13:9780471271376

Release Date:December 2002

Publisher:Wiley

Length:208 Pages

Weight:0.72 lbs.

Dimensions:0.3" x 7.5" x 9.2"

Related Subjects

Business Business & Finance Business & Investing Economics Education & Reference Industries & Professions Leadership Management & Leadership Textbooks

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Customer Relationship Management: Integrating Marketing Strategy and Information Technology

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