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Hardcover Customer Relationship Management: Concepts, Applications and Technologies Book
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ISBN: 1032280603

ISBN13: 9781032280608

Customer Relationship Management: Concepts, Applications and Technologies

by , ,
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This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.

Readers will gain a thorough understanding of the conceptual foundations of CRM, see CRM in practice through illustrative case examples and exercises, and understand how to organise customer data...

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Format: Hardcover

Condition: New

$290.00
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