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Paperback Customer Relationship Management: Concepts and Technologies Book
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ISBN: 1856175227

ISBN13: 9781856175227

Customer Relationship Management: Concepts and Technologies

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Format: Paperback

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Book Overview

Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a... This description may be from another edition of this product.

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Business Business & Finance Business & Investing Economics Education & Reference Industries & Professions Marketing Marketing & Sales

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