Customer Relationship Management: Concept, Strategy, and Tools

by Werner Reinartz and V. Kumar

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This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy,... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:3662585545

ISBN13:9783662585542

Release Date:January 2019

Publisher:Springer

Length:411 Pages

Weight:1.70 lbs.

Dimensions:0.8" x 8.3" x 9.9"

Related Subjects

Business Business & Investing Economics

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Customer Relationship Management: Concept, Strategy, and Tools

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