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Hardcover Customer Portfolio Management: Creating Value with a Large Leaky Bucket of Customers Book
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ISBN: 0262049627

ISBN13: 9780262049627

Customer Portfolio Management: Creating Value with a Large Leaky Bucket of Customers

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How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale.

Which would you rather have: a smaller, watertight bucket of loyal customers or a larger, leaky bucket of both loyal and not-so-loyal customers? In Customer Portfolio Management, Fred Selnes and Michael Johnson argue that for most companies and organizations...

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Format: Hardcover

$23.49
Save $6.46!
List Price $29.95
Releases Mar 18, 2025
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Business Business & Investing Economics

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