Customer Love: Attracting and Keeping Customers for Life

I was cruising through an out-of-town newspaper and saw that Customer Love was number two on the Best Seller List. I figured a book endorsed by Bob Crandall and Ken Blanchard must be pretty good. As it turned out, the book was great. It's easy to read, packed full of useful information, grabs you on the first page, and holds you all the way through. If you want a lock on customer loyalty in today's competitive marketplace, get a copy and read it today.

" Which companies do I love?" " Which companies appear to be competing with others to capture my love?" (These are some of the questions I began to ask myself as I was reading this great book). My first answers were "none." Then I began to answer by naming specific people --- my GP, my dentist, my hair stylist, my realtor, my pastor, my coach, etc. --- but no COMPANIES. "Give your manager a copy of CUSTOMER LOVE" is what I'm going to start telling those indifferent managers and employees I encounter and upon whom I depend. This book is a how-to-get customer love library in one small volume. It is inspiring.Mike Thomas, Co-author of Getting Commitment at Work: A Guide For Mangers and Employees

Read it once for the warm stories and read it again for the solid business advice. While I often thought to myself "Oh yeah, I knew that", I looked around and found I wasn't DOING it. It's a quick read - flows very nicely - and then you hit one of those points that makes you stop and think for a while. Think I'll carry some copies with me as I travel and give one to every airline rep, hotel clerk, restaurant manager and rental car associate who still doesn't understand the value of a long term customer. The company's who read and follow Chip's advice will have people lined up to do business with them.