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Hardcover Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits Book
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ISBN: 0789034352

ISBN13: 9780789034359

Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits

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The customer lifetime value (CLV) concept is extensively changing the way today's business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is a text that shows in detail how managers and researchers can best use CLV to a business's advantage. This valuable resource explores various practical approaches to the measurement...

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Format: Hardcover

Condition: New

$190.00
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Business Business & Investing Economics

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