Customer-Led Growth: A CEO's guide to building a B2B SaaS company
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Book Overview
Successful B2B SaaS CEOs master a powerful dynamic; the link between value to customers and revenue for their company. This book, written by someone with first hand experience, unpacks the seven principles on which a true company-wide approach to customer focus is built. Questioning many of the concepts on which B2B SaaS companies have been built, the book provides practical advice and a sprinkling of philosophy to CEOs facing the challenge of building...
Format:Paperback
Language:English
ISBN:1739903013
ISBN13:9781739903015
Release Date:September 2021
Publisher:Nielsen ISBN Store
Length:148 Pages
Weight:0.34 lbs.
Dimensions:0.3" x 5.0" x 8.0"
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