Customer Integration: The Quality Function Deployment (QFD) Leader's Guide for Decision Making

by Rick Norman, Doug Daetz, Bill Barnard

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Customer Integration Attaining higher levels of customer delight, increasing the speed and efficiency in the product development process, and increasing profits are goals many managers are struggling to achieve. Customer Integrated Decision Making, or CIDM, is a process that will show managers how to reach these goals by integrating the customer into the decision-making process and incorporating the customer's wants and needs into the design of new...

Format:Hardcover

Language:English

ISBN:0471132772

ISBN13:9780471132776

Release Date:October 1995

Publisher:Wiley

Length:336 Pages

Weight:0.44 lbs.

Dimensions:1.2" x 6.3" x 9.3"

Related Subjects

Business Business & Investing Economics Entrepreneurship Management & Leadership Marketing Research Small Business & Entrepreneurship Total Quality Management

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Customer Integration: The Quality Function Deployment (QFD) Leader's Guide for Decision Making

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