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Paperback Customer Integration: Meinungs-Communities als Instrument zur Gestaltung von Produkten [German] Book
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ISBN: 3638652599

ISBN13: 9783638652599

Customer Integration: Meinungs-Communities als Instrument zur Gestaltung von Produkten [German]

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Studienarbeit aus dem Jahr 2003 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Johannes Gutenberg-Universit?t Mainz (Lehrstuhl f?r Allgemeine Betriebswirtschaftslehre und Marketing I), Sprache: Deutsch, Abstract: Die vorliegende Arbeit untersucht, wie das enorme und vielf?ltige Wissen von Meinungs-/Online-Communities aufgenommen, f?r die Neuproduktentwicklung urbar gemacht und systematisch in Innovationsprozesse integriert...

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Format: Paperback

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