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Business & Investing Books > Marketing & Sales Books
Hardcover Customer Fraud and Business Responses: Let the Marketer Beware Book
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ISBN: 1567203876

ISBN13: 9781567203875

Customer Fraud and Business Responses: Let the Marketer Beware

by and
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From remarkably frank and credible responses to their comprehensive research questionnaire, Tian and Keep provide a unique, wide ranging catalogue of frauds that customers perpetrate on businesses--and what marketers can do to combat it. They were able to receive and analyze more than 250 written descriptions--a 71% response rate --of the acts that customers committed and the methods they used. Instead of merely a checklist, Tian and Keep...

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Format: Hardcover

Condition: New

$109.44
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