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Hardcover Customer-Dominant Logic: Kundendominantes Management ALS Neue Zielgröße Im Relationship Marketing [German] Book
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ISBN: 3658433256

ISBN13: 9783658433253

Customer-Dominant Logic: Kundendominantes Management ALS Neue Zielgröße Im Relationship Marketing [German]

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Dieses Buches liefert einen strukturierten berblick ber die Customer-Dominant Logic und formuliert fundamentale Prinzipien, die die Basis f r eine Neuausrichtung der kundenorientierten Unternehmensf hrung bilden. Die Customer-Dominant Logic ist eine innovative Marketinglogik, die den Kunden konsequent in das Zentrum jeglicher Unternehmensaktivit ten r ckt. Dies erfordert einen grundlegenden Perspektivenwechsel, bei dem nicht die Integration des...

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