Customer-Centric Marketing: Supporting Sustainability in the Digital Age

by Neil Richardson, Neil Kelley, Jon James, et al.

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Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable, it is about communicating it and getting the customer involved in the message. Customer-Centric Marketing shows readers how sustainable development practices and digital marketing techniques...

Format:Paperback

Language:English

ISBN:074947209X

ISBN13:9780749472092

Release Date:February 2015

Publisher:Kogan Page

Length:256 Pages

Weight:0.90 lbs.

Dimensions:0.5" x 6.1" x 9.2"

Related Subjects

Business Business & Investing

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Customer-Centric Marketing: Supporting Sustainability in the Digital Age

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