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Paperback Customer-Centric Marketing: Supporting Sustainability in the Digital Age Book
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ISBN: 074947209X

ISBN13: 9780749472092

Customer-Centric Marketing: Supporting Sustainability in the Digital Age

by , , , et al.
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Book Overview

Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable, it is about communicating it and getting the customer involved in the message. Customer-Centric Marketing shows readers how sustainable development practices and digital marketing techniques...

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Business Business & Investing

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