Customer Centered Supply Chain Management

This book successfully combines applicable and valuable information on today's supply chain with an easy to read approach. His examples clearly outline an appropriate course of action and path to follow to improve upon a business' supply chain more toward the customer.An excellent book for beginners and for those businesses with a little more experience in the field.

It's not a bad book for beginers in Supply chain management (SCM). This book introduces you to the basic fundamental with sufficient references. Not this book or any book in the world is comprehensive or plug-in formulation. So, don't expect to buy one-but-get-million. Since this book is only 200 pages, you can finish it in one night with sufficient knowledge to do more research including some URLs for the web-surfers.

Though the concept of Supply Chain is not new, it is a vague and elusive subject. So much of what has been published on the subject more resembles the typical functional areas of operations or traffic management. Supply Chain is so much more but is often mistaken for the former two. I particularly appreciated this book because of its elementary nature. It made it quite simple to rather quickly develop a comprehension and an appreciation for Supply Chain and, further,to be able to communicate this understanding to others in my organization who are still scratching their heads about this newly implemented function.