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Business & Investing Books > Marketing & Sales Books
Paperback Customer Capitalism: The New Business Model of Increasing Returns in New Market Spaces Book
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ISBN: 1861563078

ISBN13: 9781861563071

Customer Capitalism: The New Business Model of Increasing Returns in New Market Spaces

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Blending the hot topics of new technology, market spaces, competitive strategy and customer behaviour, Customer Capitalism stands conventional wisdom on its head by introducing a new business model which shows how any business can generate increasing returns and gain a massive competitive advantage. Taking examples from companies as diverse as Amazon.com and Mondex, Microsoft and Monsanto, the author explains how businesses can escape the traps of...

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Format: Paperback

Condition: New

$37.60
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Business Business & Investing Economics

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