Customer Capitalism: The New Business Model of Increasing Returns in New Market Spaces

by Sandra Vandermerwe

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Blending the hot topics of new technology, market spaces, competitive strategy and customer behaviour, Customer Capitalism stands conventional wisdom on its head by introducing a new business model which shows how any business can generate increasing returns and gain a massive competitive advantage. Taking examples from companies as diverse as Amazon.com and Mondex, Microsoft and Monsanto, the author explains how businesses can escape the traps of...

Format:Paperback

Language:English

ISBN:1861563078

ISBN13:9781861563071

Release Date:October 2001

Publisher:Wiley

Length:314 Pages

Weight:1.12 lbs.

Dimensions:0.8" x 6.2" x 9.1"

Related Subjects

Business Business & Investing Economics

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Customer Capitalism: The New Business Model of Increasing Returns in New Market Spaces

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