Customer Bonding: Pathway to Lasting Customer Loyalty

by Janet Smith and Richard Cross

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Book Overview

A unique approach to creating lasting customer relationships beginning with awareness-building, this book explains how to build progressively stronger bonds--through reward systems, lifestyle involvement, value sharing, and empowerment networks. Dozens of case studies and real-life examples demontrate how successful organizations have used customer bonding to improve loyalty.

Format:Hardcover

Language:English

ISBN:0844233188

ISBN13:9780844233185

Release Date:January 1995

Publisher:NTC/Contemporary Publishing Company

Length:256 Pages

Weight:1.40 lbs.

Dimensions:1.0" x 6.3" x 9.3"

Related Subjects

Business Business & Investing Economics Industries & Professions Management & Leadership Marketing Marketing & Sales

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Customer Bonding: Pathway to Lasting Customer Loyalty

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