Customer behavior: Consumer behavior & beyond
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Book Overview
This text seeks to make a connection between customer behaviour principles and the elements of marketing strategy. It covers the behaviours of customers both in the household and the business market.... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:0030468426
ISBN13:9780030468421
Release Date:January 2001
Publisher:Dryden Press
Customer Reviews
1 rating
different point of view
Published by Thriftbooks.com User , 24 years ago
the bookwritten by different angle from traditional textbook. It defined the consumer with three players, user, payer, buyer. In the content, it is very systematic to accumulate and practice the same concept for different cases. It enlarges the view of the consumer behavior. It also successfully to integrate the business consumer and individual consumer as a general consumer.
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