Customer Analytics for Dummies

by Jeff Sauro

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Book Overview

The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions. Customer Analytics For Dummies gets you up to...

Format:Paperback

Language:English

ISBN:1118937597

ISBN13:9781118937594

Release Date:February 2015

Publisher:For Dummies

Length:336 Pages

Weight:1.00 lbs.

Dimensions:0.4" x 7.4" x 9.3"

Related Subjects

Business Business & Investing Economics

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