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Business & Investing Books > Marketing & Sales Books
Paperback Custom Nation: Why Customization Is the Future of Business and How to Profit from It Book
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ISBN: 1937856100

ISBN13: 9781937856106

Custom Nation: Why Customization Is the Future of Business and How to Profit from It

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Book Overview

Smart brands such as Chipotle, Zazzle, Nike, and Pandora are ditching the outdated 20th century model of a one-size-fits-all approach to providing products and services. From a Netflix movie night to a marriage courtesy of eHarmony, customization is changing every corner of American life and business.

The New York Times bestseller Custom Nation is a practical how-to guide by someone who has built his business on the power of customization...

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Business Business & Investing Economics

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