The authors argue that an industrial model of teaching is outdated in a culture that is now realizing fundamental changes in the areas of inquiry, the natural sciences and social dynamics. Conditions in the society in which a person lives help to shape how that person uses language, interacts socially and perceives the world and other people. Teachers and teachers' supervisors must be aware that it is not necessarily what information they present, but how they present it that determines whether their audience internalizes it.
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