Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
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Book Overview
How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influential ideas on innovation are shaped by the worldview of engineers and economists - build a better mousetrap and the world will take notice. Holt and Cameron challenge this conventional wisdom and take an entirely different approach: champion a better...
Format:Paperback
Language:English
ISBN:0199655855
ISBN13:9780199655854
Release Date:October 2012
Publisher:Oxford University Press
Length:416 Pages
Weight:1.40 lbs.
Dimensions:0.9" x 6.0" x 9.1"
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