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Paperback Cultural Distance in International Ventures: Exploring Perceptions of European and Chinese Managers Book
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ISBN: 3319872532

ISBN13: 9783319872537

Cultural Distance in International Ventures: Exploring Perceptions of European and Chinese Managers

by , , , et al.
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Format: Paperback

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Book Overview

Draws on recent empirical data collected in the field as well as theoretical studies

Focuses on the main actors in international business scenarios and how they perceive cultural and legal differences in European-Chinese ventures

Provides theoretical and conceptual content relating to internationalisation, FDI and the drivers / drawbacks of international ventures with a focus on cultural distance

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Business Business & Investing Economics

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