Cultivating the Middle-class Millionaire: Why Financial Advisors Are Failing Their Wealthy Clients And What They Can Do About It

This book, "Cultivating the Middle Class Millionaire" co-authored by Russ Alan Prince and David A. Geracioti is the result of an exhaustive research into why millionaire investors chose advisors and what makes them loyal and what does not. A study done among 1,417 millionaire investors and 512 Financial Advisors, Prince and Geracioti both provide an enormous amount of insight and useful background information on why Financial Advisors are indeed failing their clients and how they can re-earn that sought after loyalty that translates into hundreds of thousands of dollars of additional assets under management. Not only do they do research about the reasons why middleclass millionaires (the target market of ALL advisors and wealth managers), but they also give very useful strategies and tactics to not only increase the assets under management of CURRENT clients, but they lend great advice on how to attract NEW clients. Prince has authored over 30 books on the subject of marketing to the affluent and Geracioti is editor-in-chief of Registered Rep., a highly useful and practical magazine (also the largest of it's kind). You would have to live 100 lifetimes or more to gain the wisdom and experience of the research done in this powerful book. Pays for itself 100 times over. You can't afford not to get this book, it's that good.