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Paperback Cultivating the Affluent Vol. 1 : How to Segment and Service the High-Net-Worth Market Book
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ISBN: 0961944641

ISBN13: 9780961944643

Cultivating the Affluent Vol. 1 : How to Segment and Service the High-Net-Worth Market

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A guided tour of how wealthy individuals think about the way their money is managed. Using a survey of more than 850 high-net-worth individuals, nine profiles are identified to guide financial professionals in understanding the investment psychology of the affluent.

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Format: Paperback

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Business Business & Investing

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