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Business & Investing Books > Marketing & Sales Books
Paperback Crystallizing Public Opinion Book
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ISBN: 0486836584

ISBN13: 9780486836584

Crystallizing Public Opinion

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Format: Paperback

Condition: New

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Book Overview

Famed as "the father of public relations," Edward Bernays pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, the first book ever written about the public relations industry, he delineates the approaches that corporations and governments have taken for the past century to influence social tendencies.
Crystallizing Public Opinion identifies the techniques employed by public relations...

Related Subjects

Business Business & Investing Class Economics Marketing Marketing & Sales Political Science Politics & Social Sciences Public Relations

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