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Paperback Crossmedia Innovations: Texts, Markets, Institutions Book
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ISBN: 3631622287

ISBN13: 9783631622285

Crossmedia Innovations: Texts, Markets, Institutions

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Crossmedia and transmedia are keywords of increasing importance for media professionals and scholars alike. Although these phenomena are older than sometimes argued, the affordances of digital networked media have radically enriched the nature of crossmedia strategies of media industries. As such crossmedia is an emergent practice that arises as one of the core sources of complexity and innovation for late modern cultures. This edited volume includes...

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