Cross-Media Promotion
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Book Overview
Cross-Media Promotion is the first book-length study of a defining feature of contemporary media, the promotion by media of their allied media interests. The book explores the range of forms of cross-promotion including synergistic marketing of mega-brands such as Harry Potter; promotional plugs in news media; repurposing media content, stars and brands across other media and outlets; product placement, and the integration of media content and advertising...
Format:Paperback
Language:English
ISBN:1433101378
ISBN13:9781433101373
Release Date:July 2010
Publisher:Peter Lang Inc., International Academic Publi
Length:334 Pages
Weight:1.15 lbs.
Dimensions:0.9" x 5.9" x 8.8"
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