Crm: The Foundation of Contemporary Marketing Strategy

by Robert Galka and Roger J. Baran

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This book introduces students to CRM (customer relationship management), a strategic methodology that's being embraced in increasing numbers by organizations looking to gain a competitive advantage.... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0415896576

ISBN13:9780415896573

Release Date:February 2013

Publisher:Routledge

Length:404 Pages

Weight:1.80 lbs.

Dimensions:0.9" x 8.0" x 9.8"

Related Subjects

Business Business & Investing Economics

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Crm: The Foundation of Contemporary Marketing Strategy

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