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Paperback Crm Systems in Industrial Companies: Intra- And Inter-Organizational Effects Book
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ISBN: 1349463175

ISBN13: 9781349463176

Crm Systems in Industrial Companies: Intra- And Inter-Organizational Effects

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CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.

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Format: Paperback

Condition: New

$109.99
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Business Business & Investing Economics

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