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Hardcover Crm Systems in Industrial Companies: Intra- And Inter-Organizational Effects Book
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ISBN: 1137335653

ISBN13: 9781137335654

Crm Systems in Industrial Companies: Intra- And Inter-Organizational Effects

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CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM. This book proposes an alternative conceptualization of CRM: relying on the industrial marketing and purchasing (IMP) perspective, CRM becomes a socio-technical "resource" which...

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Format: Hardcover

Condition: New

$109.99
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