CRM Approaches used by Multinational & Indian Pharmaceutical Companies
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CRM is a business strategy directed to understand, anticipate and respond to the needs of an enterprise's current and potential customers in order to grow the relationship value.' CRM, as defined above by authoritative sources and CRM that is witnessed in the Pharma industry today are strikingly different in their objectives, techniques, methodology and end-results. Customer centricity has long been a guiding principle for many businesses. However,...
Format:Paperback
Language:English
ISBN:6207809742
ISBN13:9786207809745
Release Date:July 2024
Publisher:LAP Lambert Academic Publishing
Length:272 Pages
Weight:0.89 lbs.
Dimensions:0.6" x 6.0" x 9.0"
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