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Paperback CRM and the Australian food retail industry Book
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ISBN: 3640143272

ISBN13: 9783640143276

CRM and the Australian food retail industry

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Project Report from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 88%, Macquarie University (Graduate Accounting and Commerce Centre), course: MKTG814, Managing Customer Relations (post-graduate unit), language: English, abstract: The following report will analyse the Australian retail industry with regard to Customer Relationship Management (CRM) activities, with the focus being on food retail. As...

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