Critical Thinking in Consumer Behavior: Cases and Experiential Exercises

by Judy Graham

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This concise paperback includes thirty-five cases and activities, each reviewed by a respected practitioner in the field, focusing specifically on consumer behavior concepts and illustrating how they're applied in the real world.
KEY TOPICS: The Importance of Customer Centricity; Customer Perception; Customer Learning and Memory; Customer Motivation and Personality; Segmenting, Targeting, and Positioning; Reference Group Influence...

Format:Paperback

Language:English

ISBN:0136027164

ISBN13:9780136027164

Release Date:June 2009

Publisher:Pearson

Length:192 Pages

Weight:1.00 lbs.

Dimensions:0.3" x 8.4" x 10.7"

Related Subjects

Business Business & Finance Business & Investing Consumer Behavior Economics Education & Reference Marketing Marketing & Sales Research

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Critical Thinking in Consumer Behavior: Cases and Experiential Exercises

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