Critical Thinking in Consumer Behavior: Cases and Experiential Exercises

by Judy Graham

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This concise paperback includes thirty-five cases and activities, each reviewed by a respected practitioner in the field, focusing specifically on consumer behavior concepts and illustrating how... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0131133225

ISBN13:9780131133228

Release Date:January 2003

Publisher:Prentice Hall

Length:85 Pages

Weight:0.55 lbs.

Dimensions:0.2" x 8.6" x 10.8"

Related Subjects

Business Business & Finance Business & Investing Consumer Behavior Economics Education & Reference Marketing Marketing & Sales Research

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Critical Thinking in Consumer Behavior: Cases and Experiential Exercises

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