Critical Discourse Analysis of Chinese Advertisement: Case Studies of Household Appliance Advertisements from 1981 to 1996

by Chong Wang

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ABSTRACT INTRODUCTION Chapter 1 The Context of Chinese Advertising Development before and after 1978 1.1 Chinese Advertising before 1978 1.2 Chinese Advertising after 1978 1.2.1 Phase One - recovery (1979-1981) 1.2.2 Phase Two - early growth (1981-1991) 1.2.3 Phase Three - rapid development (1992-2002) 1.2.4 Phase Four - full development (2002- present) 1.3 Household appliance development and its advertising Chapter 2 Review of the Literature 2.1...

Format:Paperback

Language:English

ISBN:9811351848

ISBN13:9789811351846

Release Date:December 2018

Publisher:Springer

Length:260 Pages

Weight:0.92 lbs.

Dimensions:0.6" x 6.1" x 9.2"

Related Subjects

Language Arts Literary Criticism Literary Criticism & Collections

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Critical Discourse Analysis of Chinese Advertisement: Case Studies of Household Appliance Advertisements from 1981 to 1996

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