Crisis Marketing
How a company responds to a crisis - even on e not of its own doing - can make or break it. This book wil l help readers conduct a successful marketing programme when public or business sentiment... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:0844232378
ISBN13:9780844232379
Release Date:January 1998
Publisher:McGraw-Hill Companies
Length:240 Pages
Weight:1.20 lbs.
Dimensions:1.1" x 6.3" x 9.3"
Customer Reviews
1 rating
Pactical advise por a plan
Published by Thriftbooks.com User , 24 years ago
Throughout this book, you'll find practical advise on devising and implementing a effective crisis management plan. Though not a theoretical approach, the cases presented are very helpfull.
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