Credit Card Marketing

This is a simple, easy-to-read book. Everyone is able to finish it within three to four hours. The contents are mostly based on author's past experience as a marketer. The content structure of the book is easy to follow. It is resourceful for a credit card marketing novice to read. However, it talks a bit more about retailers' private labeled credit cards. If it talks more about some general bank cards and stories of his failure in marketing campaigns, it will definitely be more insightful. Besides, if you want to explore innovative ideas about credit card marketing, you will be disappointed. I feel the best part comes with the end of the book which talks about sales projection of marketing plans. It's practical. Overall, it's a good book to read.

I found it very helpful for my job. Dimitrios Pavlakis credit card Marketing Director