Creativity@work
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This interesting book discusses the concept of creativity and innovation in management. The author suggests that insight--rather than data--is the key ingredient for developing a different vision of where the business (or category, product, model, or brand) can go. Encouraging the manager to look beyond conventional wisdom, Creativity @ Work is fundamentally all about unlearning concepts. The author uses innovative scenario building to explain alternative approaches and change to managers. Meant for practical use, this book is structured like a workbook and contains numerous worksheets and tables, in addition to experiences and experiments drawn from real life.
Format:Paperback
Language:English
ISBN:0761934944
ISBN13:9780761934943
Release Date:October 2006
Publisher:Sage Publications Pvt. Ltd
Length:204 Pages
Weight:0.67 lbs.
Dimensions:0.5" x 6.3" x 7.5"
Customer Reviews
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