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Paperback Creativity@work Book

ISBN: 0761934944

ISBN13: 9780761934943

Creativity@work

This interesting book discusses the concept of creativity and innovation in management. The author suggests that insight--rather than data--is the key ingredient for developing a different vision of where the business (or category, product, model, or brand) can go. Encouraging the manager to look beyond conventional wisdom, Creativity @ Work is fundamentally all about unlearning concepts. The author uses innovative scenario building...

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Format: Paperback

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We receive fewer than 1 copy every 6 months.

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