Creativity Unlimited: Thinking Inside the Box for Business Innovation
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Book Overview
Flying in the face of current thinking, this book suggests that we do not need to 'think outside the box' in our quest for creativity, rather we should rethink the way we look 'inside the box'. This idea will resonate only too well with those who have endeavoured to be creative by thinking outside that box, only to have their attempts scuppered by the constraints of bureaucracy and organizational politics. Instead of fighting a losing battle, the...
Format:Hardcover
Language:English
ISBN:0470770848
ISBN13:9780470770849
Release Date:July 2009
Publisher:Wiley
Length:384 Pages
Weight:1.30 lbs.
Dimensions:1.1" x 7.0" x 6.7"
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