Creativity in Public Relations
Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativity in Public Relations seeks to address... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:0749435887
ISBN13:9780749435882
Release Date:June 2001
Publisher:Kogan Page
Length:208 Pages
Weight:0.75 lbs.
Dimensions:0.6" x 6.3" x 9.2"
Customer Reviews
2 ratings
A must for any business' PR department
Published by Thriftbooks.com User , 14 years ago
Innovation sells. "Creativity in Public Relations" is a guide to bringing new ideas to the world of public relations. Emphasizing the creative process, the value of developing new methods over letting old ones stagnating, and using methods to create new opportunities for one's business. A fully updated fourth edition uses recent developments to provide many new ideas, making "Creativity in Public Relations" a must for any business' PR department.
It's a real heavyweight book with lighter moments.
Published by Thriftbooks.com User , 25 years ago
It's probably the best summary and introduction to understanding howwe go about being creative. It is of general interest beyond the public relations field
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