Creativity in PR and Communications: Concepts and Practices for Innovation

by Jon Cope and Stuart Mayell

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Being creative is a key component and necessity in public relations and within creative industries to target business challenges, create briefs and to meet targets.

Creativity in PR and Communications is a textbook for all PR students and anyone taking creative communication courses looking to enhance their understanding of the creative process. It explores:

- Fostering a creative mindset
- Cultivating creativity
-...

Format:Paperback

Language:English

ISBN:1398620807

ISBN13:9781398620803

Release Date:January 1

Publisher:Kogan Page

Length:304 Pages

Related Subjects

Business Business & Investing Economics

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Creativity in PR and Communications: Concepts and Practices for Innovation

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