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PART I: THEORIES ABOUT CREATIVITY AND CULTURAL PRODUCTION Introductory Perspectives on Creativity The Creator as Genius Bio-Psychological Perspectives Creativity and The Social The Cultural View Reconceptualising Creativity PART II: ISSUES FOR MEDIA PRACTICE Agency and Structure:... Read Full Overview

Phillip McIntyrepresents the latest scholarly research into creativity andcreative practice.The bookprovidesinsights to media practitioners and policy professionals, looking at television, radio, film, journalism, photography, popular music and new media in relation to psychology,... Read Full Overview