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Business & Investing Books > Marketing & Sales Books
Hardcover Creative Strategy in Direct Marketing Book
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ISBN: 0844231797

ISBN13: 9780844231792

Creative Strategy in Direct Marketing

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Transform your ideas into original and persuasive direct marketing packages that sell every time. Now in its second edition, this valuable and practical guide to the most effective creative elements includes the latest thinking on today's hot new approaches. Covers all aspects from strategic thinking and planning to production and evaluation for all media, including interactive media. Updated with new examples, you'll get all the insights and hands-on...

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Format: Hardcover

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We receive fewer than 1 copy every 6 months.

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Accounting Accounting & Finance Advertising Business Business & Investing Direct Economics Management & Leadership Marketing Marketing & Sales

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